Media Release – Stella Fellas Unite to End Sex Trafficking

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MEDIA RELEASE                                                                                                        

For immediate distribution                                                                                                                         

27 July, 2011


Sydney organisation Project Futures today launched the 2011 Project Futures Stella Fella campaign which aims to raise awareness about the global issue of forced sexual servitude and exploitation by publicly recognising Australian men who uphold strong values and make a significant contribution to the community. 

Supported by notable Australian figures including Australian singer and performer Guy Sebastian, television presenters Daniel MacPherson and James Kerley, Parramatta Eels player Jarryd Hayne, comedian Tim Ross and Former Miss Universe Australia and television presenter Laura Dundovic, the campaign will see one Australian male selected as the 2011 Project Futures Stella Fella through a process of public nominations and voting. 

“I first became aware of the issue of sexual exploitation when I attended a Project Futures event in LA recently. I was overwhelmed by how serious a problem sex trafficking is in the world and I was even more surprised to find out that it happens in Australia as well,” said Guy Sebastian. “More men need to take a stand and I think the Stella Fella campaign is a great way to make others aware of this heart breaking problem,” concluded Guy Sebastian. 

The 2011 Stella Fella campaign will see men of all ages and backgrounds nominated online by their family, friends and colleagues who believe them to possess leadership qualities, humanitarian values and integrity. 

“I am committed to helping Project Futures wor towards putting an end to trafficking, and am stoked to be a part of the 2011 Stella Fella campaign – which will not only raise awareness about the issue in the Australian community but also recognise some of the truly top blokes we have amongst us,” said James Kerley. 

Nominations and votes (in the form of Facebook ‘likes’) will be accepted up until 15 August 2011, after which five Stella Fella finalists will be selected according to a combination of the most votes received with review by the judging panel, made up of celebrities including Laura Dundovic and James Kerley, as well as Project Futures representatives.     

These finalists will then have one month to prove to the judging panel that they have what it takes to be named the 2011 Project Futures Stella Fella, who will be announced on Friday 30 September 2011 at an event in Sydney sponsored by Worldwide Online Printing. 

The winner will be named a Project Futures Ambassador for the coming year, a positioning enabling him to work with the organisation internationally to raise awareness about sexual exploitation.  He will also receive an accommodation package from Hilton Worldwide.

“The Stella Fella Campaign aims to both create awareness about the issue of human trafficking amongst Australian males, while also giving the public an opportunity to recognise some of the fantastic male role models in our midst,” said Founder of Project Futures, Stephanie Lorenzo. “These men not only substantially give back to the community on a daily basis, but also respect and honour the women in their own lives and in the lives of others,” continued Stephanie Lorenzo. 

“We encourage everyone to get behind this fun initiative and acknowledge the ‘stella’ men in their lives,” concluded Stephanie Lorenzo. 

For more information about the 2011 Project Futures Stella Fella campaign, or to nominate or vote, please visit


Media enquiries:

Katie Higgins, ZMM Group, 0405 415 005,

Stephanie Lorenzo, CEO PROJECT FUTURES Ltd, 0402 637 637,

Project Futures is an Australian not for profit organisation that exists to raise awareness and funding with the aim of combating sex trafficking globally.  The organisation is run by a powerful and passionate network of socially engaged professionals. Funds raised through Project Futures initiatives go towards local and international anti-trafficking projects of which Project Futures are partnered with.